Accurate Lengths of Title, Description and URL in SEO

Comparison of Tags length Between Different search engines:

In SEO there are some tag lengths recommendations of different tags in different search engines, for example maximum display length of title in google search engine is 66-69 character, this is in Goolge it will be different in yahoo and bing.

Title Tag Maximum Display length:

From the table it is clearly shown that google allows only 66-69 characters, Bing allows 67-72 characters and yahoo allow 64-65 characters for the title tag. Title tags is shown in the blue color, first line in the search result. This diagram shows the title in the search engines. From the following figure we can conclude that Bing allows the maximum character of 72, that is highest.

Comparison between Maximum Length of title tag:

Description Maximum Display length:

The description is shown in search results just under the URL. The maximum length of description is 156-158 characters in Google, 176-184 Characters in Bing and 164-190 Characters in Yahoo.  Comparison between Google, Bing and Yahoo is shown below. From the comparison it is clear that Yahoo is providing highest characters for description that are 190.

Comparison between Maximum Description Length: 

URL Maximum Display Length:

The URL shown in the search results just under the title of the page. The maximum URL display Length in Google is 75-92 Characters, Bing allows 91-94 characters and Yahoo allows 65-80 Characters. Comparison of their URL Maximum length is shown below. Figures Shows that Bing Provide highest characters for URL Length that are 94 characters.

  Comparison between Maximum Description Length:

From the above Analysis we can conclude that Bing Allows maximum characters to display in search for titles, Yahoo Provide for description and Bing Provide for URL.

Best Places to Put keywords in SEO

Where are the best places to put our keywords?

After the Selection of Keywords we have to put these keywords in different places on a web page. There are some good places and secrets to place keywords for better ranking and crawling purposes. If we have select keywords and not place on the correct positions, we will not get the fruit and may loss visibility in the results. It is very important to that where to put keywords and what are the secrets and best places to put keywords to get full fruit of efforts.

1.       Title Tags

2.       Content

3.       URL Structure

4.       H1 Tag

5.       ALT Attribute

6.       Domain Name

7.       In Description

8.       In First Paragraph

9.       In Anchor Text

10.   In Menu items

11.   On Blog Commenting

12.   In title and tags of your video submission

Title Tags:

For better optimization of your page it is important to place your primary key word in the title of your page. The title page tag is placed in the head section of each page.  The title is the first line in search engine results and the user decides by just reading the title. Don’t stuff more and more keywords in the title of the page. If we have interesting keyword and according to the user needs, CTR will increase we can check our CTR rate on the Google Webmaster tool. As the number of visits increases our CTR increases and vise verse  We can say greater the CTR greater will be the revenue.

<title>primary keywords and title of the page</title>

Content:

The best practices of SEO has revealed to stuff your keyword in the content of your site just 2 to 3 times per hundred words and use variations like related keywords in your content to increase the relevancy of your primary keyword with the content of the page.  Remember over stuffing of keywords in content can cause penalties from search engines, so don’t over stuff as excess of everything is wrong. Placing our main keywords in the content of the page will affect the density of the page.

URL Structure:

Use your main key in the URL structure of the page this make a sense of better understanding of humans as well. In crawling process of search engines, this makes easy to rank high.

H1 Tag:

Search Engine Crawlers make the great importance of h1 tags. We must place our primary keyword in h1 tags so that the engine gives importance to our keywords in ranking high among the results. It is better to place same keyword in the URL and H1 tag of the page.

ALT Attribute:

Place keyword in the ALT attributes of images, actually ALT tag is used to display alternative text but in SEO practices image keywords are placed in the ALT attribute. Search engines cannot read images and they use ALT tags to rank images against different keywords.

Domain Name:

It was considered to place the keyword in the domain name but no Google is changing algorithms that will affect the domain name containing keywords, remember this update will affect only low quality domain names. If your plan is to make the web is of some standard site and have quality contents then it would be better to buy a domain name that is keyword like, WWW.key word.com

In Description:

Place your primary keywords in description of the site. Description of the site is for search engines and not visible to humans. Humans can see only in search results and through page source. In SEO practices to place 2 times your primary keyword and alteration as a keywords in description.

 

In First Paragraph:

In the first paragraph of Content means to put in the first line of the content because crawlers read the first paragraph of content and finding keyword  for spiders is a good way to rank high in search queries.

In Anchor Text:

Inbound links with keyword anchor text is considered the most suitable practices in SEO. Actually spiders think the site is pointing through the link is actually about this anchor title and the site is better so that someone is pointing and referring that site, so we get higher rank due to this anchor text. If someone gives you back link, not on suitable anchor text, email him/her and request to change the anchor text. Remember not to take all of your links through same anchor text and keyword, this will point out the engines that the links are unnatural links or paid links. Search engine dislikes to get unnatural or paid links. Use different variations in keywords to get links due this the relevancy factor of keyword with content would increase and there is a chance to get ranked on different keywords. Be natural and safe. The example of anchor text link shows.

<a href=”http://www.example.com”> Keyword or variation</a>

In Menu items:

There are two kinds of links, internal links and external links. Internal links are the links that are pointing to the same page of the same site. External links are the links that are pointing to the other site page. If we link to another page on the same site through the menu, here we have a link title in the menu that is called our anchor text. This anchor text must be our keyword so that we get ranked high in search results. The question is can we get rank high through internal links, yes of course these are also links, only the difference is that they are pointing to the same page of the website. Links are Links.

On Blog Commenting:

In Blog Commenting we have to enter the name in the field for our recognition in the comments usually we get linked to give site in the name but if we put anchor text in the name field, as a result we will get link on anchor text.

In title and tags of your video submission:

When we submit videos or upload to YouTube we must follow all the above given rules and place our keywords in the video title and description. By this we will get ranked high for videos. There are a few tips to remember for doing video SEO.

1.       Make Proper titles

2.       Make proper description of the video

3.       Submit video sitemap through the Google webmaster tool.

4.       Use schema tags for videos indexing.

Get our Moz Choice Services to rank high in different search engines. 

How To Select The Best Keywords For Site Optimization

Different Techniques use to select Business keywords.

Whenever we start optimizing any project the very first thing after analyzing the project is to find best and suitable keywords for the business. Keywords of different sites varies in different manners for example keywords of an e - commerce site and informative site would be different. This  depends on what kind of business do you have. Sometimes it depends upon the targets, for example, our target is to get traffic then we will select the keywords that are demanding and have more search. Business keywords are important and need more search to select. The wrong selection of keywords can cause to bear loss, wastage of time and money.

                First select the list of the keywords that users are using for your business or any services that are you providing. After selection of keywords we can check through Google official tool to get data like how many users are searching for your selected keywords. This tool is very important to get variations of keywords and finding a number of searches of different keywords in different locations. We can get different ideas and additional information for the keywords. Remember we have to select different keywords for different pages according to the title, and description and content on the page.

WE can get different ideas most of the times:

1.       From our competitors.

2.       From Google keyword tool.

Get keyword ideas From Our Competitors:

In search engines the top five or ten position holders are our competitors. We can get the keywords of our competitors, for this open their result and just by pressing Ctrl + U, we can see the source code of the page, press Ctrl + F and search for keywords. We will get the keywords of competitors. Add them in an excel sheet list finds variations in the keyword tool. We can start working, some of selecting keywords from the list.

Get Keyword Ideas From Google keyword tool:

From the Google keyword tool we can find the exact number of searches, a broad number of searches and phrase searches. This is considered the best keyword searching tool on the Internet.

Now Google only emphasis on the keyword variations used in the content and relevancy of the keywords with the content and back links  So it is more important to use different related keywords in your content. By this deep analysis we can get the best keywords for our business. Business keywords selection procedure is same but the analyzing techniques are different. In the selection of Business keywords we have to focus first on our competitors. The selected business keywords must be demanding and their sensational view is to buy something. It means if we are selling shoes in UK market then we must have keywords with a location like “buy shoes in UK”. In this keyword location shows that we are selling shoes in UK are our targeted market is UK for this we can conclude the selection is also depends on location of the business. If we have a local school in Africa and we are getting rank against “School” then we can get rank but this keyword is not giving us business because if a person in Afghanistan is searching for school he can not get admitted in Africa’s school, he may join (only one or two funny people) if he is more interested in Africa. We must rank against “Schools in Africa”. By this we can get two benefits.

1.    It is easy to get ranked in search engines against long tail or targeted keywords.

2.    The Africans will more likely to search and causing increase in admission.

We need analysis of any single keyword separately because in online marketing the wrong selection of keywords can cause loss. Get our services for selecting best and most profitable keywords for your business. Don’t waste time and do experience, increase your online recognition. 

Exact Match Domain Name Issue

Exact Domain Name Issue Report through Matt Cutts:

According to Matt Cutts (head of Google spam team) Google is changing its some algorithm that will affect the exact match domains of Low Quality. It will affect only those domain names that have a strong keyword in their name and they are at high ranked in Google only due to their domain name keyword.

 What is Exact domain name:

If we have a site that is rank in Google against keyword  "Indian news" and have a domain name like www.indiannews.com and this is getting rank first in the Google. The Keyword and domain name is same in this case this would be considered exact match domain. This may effects the .6% English search queries. This will affect only low quality domains that are only ranked due to their domain name, If they are not low quality and liable to get ranked according to algorithms, they will not be affected by this Update.

What are the Best Practices of Sitemap in SEO?

What is Sitemap?

As it is clear through name Sitemap is the map of site. It usually shows all the paths and links to the user and search engines. There are two types of Sitemaps lowercase and upper case.

Upper Case Sitemap is a sitemap in .html form in our site pages. This contains all the links of our site in a categorized form for the user to easily access to the desired web page and content.

Lower Case Sitemap is a sitemap in xml for the search engines and crawlers to easily crawl and index all the site links in the search engine.

Some online services can create sitemaps. Xml site is always uploaded in our root directory and submit to Google search engine through webmaster tool. This is design in xml language tags.

There are different sitemaps for different things for example sitemap for videos in separate format created and submitted to the search engines for videos. Similarly images, videos, mobile sites, news and RSS feed sitemaps must be submit separately to the search engines for better crawling and understanding.

Best Practices of creating Sitemap in SEO

1.       Sitemap must not contain 404 or broken links.

2.       Sitemap must contain all the pages of your web which you want to crawl.

3.       Sitemap must be submitted through webmaster tools.

4.       Sitemap must be validated.

What are the Best Practices of Setting Description Meta in SEO?

What is Description?

Description is the summary of a page within two to three lines or a small Para. Description is for search engines and their crawlers not for humans. Description is places in HTML tags in the head section of each page. Like title description of each page must be different for the best practices of SEO. Command use for description in HTML is following.

<Meta name=”description” content=”Here will be our description”>

Titles are about one sentence in length but descriptions are about a small Para, in some cases description is also called snippet of page.

Where Descriptions of pages are shown?

Description is set in each html page separately. In search results below the domain name a snippet shows called description of the page. If we not set our description in the HTML tags of our pages then Google will might get from ODP (Open directory Projects). Description also shows the Relevancy and summary of topic and page content.

Best Practices of Setting Description Meta in SEO:

1.       Description of each page must be different.

2.       Description must be according to topic.

3.       Description must not be too long about 2-3 lines.

4.       Don’t Stuff only keywords in Description.

5.       Don’t create a description that is not relevant to the article or topic or title.

6.       There must be relation in title, keyword and description of a page.

7.       Don’t use Conventional or generic description in pages.

What are the Best Practices of Web URL Structures in SEO

What is URL Structure?

When we open any page of a site then the pate is shown in address bar is called URL of that page. URL stands for Universal Resource Locator. URL of web pages must be user friendly so that it is easily readable for humans and crawl able for search engines. The best example of a URL structure is like.

http: //www.domainname .com/catagory-of-page/page-title-of-page.html

In this URL it is clearly shown domain name first and category for the understanding of humans and then the page name or title of the page for better understanding and relevancy of the search engines. The Confusing and UN friendly URLs also crawled by the crawlers of search engines but not easy to remember for users. It is considered to better in SEO, there must be keyword or at least relevant keyword in the title and in URL structure. We will further discuss this in our next articles.

Best Practices of Structure Web URLs:

1.       URL must be user friendly and readable for humans easily.

2.       URL must be search engines friendly, must not use special characters and spaces in the URL.

3.       There must be keyword relevant to our page in URL.

4.       There must be relation of keywords used in title, URL and in Description.

5.       URL must not be broken .

6.       There must be extension at the end of URL like.html is the most friendly one.

7.       URL Must not containing dates and times and irrelevant data.

8.       URL structure must not be so complex to understand.

9.       URL must not be keyword stuffing.

10.   URL Must not be lengthy.

11.   Must not be generic like page1.html

12.   Must not like this dir1/dir2/dir3/dir4/dir5/page5.html